Scooters, Inc. is a producer of pricey scooters. The company's profits come mostly from sales of its luxury line that caters to the rich and famous, similar to the Vespa. Ben Driven, vice president of marketing for Scooters, Inc. has been asked to review the company's worldwide pricing strategy. Because Scooters, Inc. caters to a very narrow niche of wealthy individuals, the CEO is interested in implementing a worldwide pricing scheme. However, Ben knows that this could be difficult if ________. A) production costs are not the same from market to market B) currency values are fluctuating C) distribution costs vary between markets D) all of the above

Scooters, Inc. is a producer of pricey scooters. The company's profits come mostly from sales of its luxury line that caters to the rich and famous, similar to the Vespa. Ben Driven, vice president of marketing for Scooters, Inc. has been asked to review the company's worldwide pricing strategy. Because Scooters, Inc. caters to a very narrow niche of wealthy individuals, the CEO is interested in implementing a worldwide pricing scheme. However, Ben knows that this could be difficult if ________. A) production costs are not the same from market to market B) currency values are fluctuating C) distribution costs vary between markets D) all of the above

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter19: Pricing Concepts

Section19.2: Cvs: Continuous Value Strategy

Problem 1C

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