Arctic Freeze, which sells industrial-size refrigerators and freezers to restaurants and hotels, uses the followingcriteria to score its leads.CriteriaViewed YouTube videoCompleted online questionnaireReporting DataViewing time 5-10 secondsViewing time 11-20 seconds2Viewing time greater than 20 seconds 312Intended useCompleted up to 5 questionsCompleted 6-9 questionsCompleted full questionnaireSent email to company with request for more information Sent emailJob titleKitchen managerExecutive-level managerBuyerPersonalRetailPoints1Restaurant33123123Hotel3Gabriela's manager sends her a lead with the following criteria: The lead watched the company's entire video (30seconds long), completed the company's full online questionnaire, and works as a buyer for a retail establishment (alocal grocery store). What is this lead's lead score, according to the criteria above? Select one:a. performance management.b. predictive analytics.c. artificial intelligence.d. lead scoring.e. price optimization.

In sales, a lead refers to a potential customer or prospect who has shown some level of interest in…

Answered: Select one: a. performance management.…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Select one: a. performance management. b. predictive analytics. c. artificial intelligence. d. lead scoring. e. price optimization.