Identify which of the following statements is false:Select one:a. Related product diversification takes place when a firm enters a new industry that lacksimportant similarities with its current businesses.b. Increasing efficiency by combining the related value chain activities of separate businesses isone of the potential benefits of related product diversification.C. The attractiveness test, the cost-of-entry test and the better-off test conform to Porter's threeessential tests.d. Growth is one of the reasons why firms diversify their business portfolios.

Product diversification is a strategy that involves a company expanding its business operations by…

Answered: Select one: a. Related product…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Each of the following are ways to identify an opportunity EXCEPT: Select one: a. Identifying market gaps. b. Trends are being studied. c. Problem solving. d. Experimenting with different uses for existing products.
3) If the Company have no marketing strategy, explain the following consequence that might affect to their goals, mission and objectives. a) Losing out to competitors b) Losing market share to existing and start-up competitors c) Gaining and retaining fewer customers d) Missing out on opportunities for better targeting e) Lack of planning and discourage to execute good ideas. f) Easily collapse g) No direction in attaining the company’s goals and objectives h) Lack of management
Which of the following is a disadvantage of employing a multiple products, multiple market segments strategy if not implemented well? Select one: a. meeting customer needs but at the expense of higher prices b. reduced quality and higher prices c. lower prices but with higher production costs d. higher quality but lower prices e. higher sales but lower profits
THE THREE WAYS TO IDENTIFY AN OPPORTUNITY INCLUDE: a.Observing trends, conducting brainstorming sessions, and studying industry trade journals. b.Observing trends, solving a problem, and finding gaps in the marketplace. c.Studying industry trade journals, talking to consumers, and solving a problem. d.Reading books, solving a problem, and findings gaps in the marketplace
5. Direct-to-consumer businesses have had mixed success. That is, while the model has succeeded in some categories, it has not worked in others. Can you identify reasons why? Which product categories may be more suited for direct-to-consumer business model?
b) What are the difficulties of diversifying into a new market?c) Discuss the advantages of diversifying into a related market relative to anunrelated market Instruction: This question consistist of question b and c Please to provide a brief response to each question.
Give typing answer with explanation and conclusion Consider 7/11 convenience stores (Google them if you aren't familar). Which of the following macro marketing strategies seems to give them a sustainable competitive advantage ? A. Customer excellence B. Operational Excellence C. Product excellence D. Locational excellence
A company that pursues and achieves strategic objectives: Answer C) is frequently in a better position to improve its future financial performance because of the increased competitiveness that flows from the achievement of strategic objectives. D) is likely to be a weak financial performer because diverting resources to the pursuit of strategic objectives takes away from the achievement of financial performance targets. B) is generally not strongly focused on its true mission of making a profit. A) is likely to weaken the achievement of its short-term and long-term financial objectives.
As a young Graduate who has been employed by Kyekyewere Limited who operates four different types of Businesses in four different industries as follows:a) Cash Cowb) Starc) Question Mark / Problem child andd) DogsWith the knowledge skills and competencies that you have acquired as a Graduate who studied Management of Small and Medium Enterprise Advise Management about these Investment Portfolios in the various industry (s). Your advice should cover the followinga) Explain to Management what Cash cow, Star , Question mark and Dogs industries represent.b) Advise Management on which firm(s) demand further investment and why? c) Advise Management on which firm(s) to close down and why?
1). Identify a company that is publicly held and widely visible in an industry 2). Explain the company, product/service mix and target market. 3). Identify the "Four Major Types of Utility" of that institution. 4). Then identify the "Value Proposition" of that company and describe how each "Utility" supports the Value Proposition the company is marketing to the target market.
1) Which of the following is NoT a reason for firms to participate in strategic alliances? a. To allow firms to combine their resources, capabilities, and core competencies. b. To develop oligopolies in a market and eliminate competition. C. To encourage beneficial partnerships between firms. d. To allow firms to pursue benefits in designing, manufacturing, or distributing goods. 2) A firm can create a competitive advantage: a. through either a cost leadership or differentiation strategy. b. by increasing its sales and net profit. c. only by ottering unique product features to the target market. d. only through implementing a cost lecdership strategy.
Business and Industry Profile. This section provides an overview of the industry andmarket segment.Market size and growth trendsSignificant industry trendsStrength of major companies in the marketCompetitor’s market share.Competitors’ products and strategies

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