Share of Customer at the "Hopping Handbag Hut" You are the marketing analyst for an online retailer that specializes in selling women's handbags called the "Hopping Handbag Hut". Your company has an extensive CRM database. A previous analysis of the customer database has revealed 4 distinct segments of customers. Your company has tasked you with the challenge of increasing the average share of customer for members within each of the segments. Which segment appears to have the greatest opportunity for us to claim additional share of customer? Which segment may prove to be unprofitable for us to have used our new couponing campaign?

Share of Customer at the "Hopping Handbag Hut" You are the marketing analyst for an online retailer that specializes in selling women's handbags called the "Hopping Handbag Hut". Your company has an extensive CRM database. A previous analysis of the customer database has revealed 4 distinct segments of customers. Your company has tasked you with the challenge of increasing the average share of customer for members within each of the segments. Which segment appears to have the greatest opportunity for us to claim additional share of customer? Which segment may prove to be unprofitable for us to have used our new couponing campaign?

Managerial Accounting

15th Edition

ISBN:9781337912020

Author:Carl Warren, Ph.d. Cma William B. Tayler

Publisher:Carl Warren, Ph.d. Cma William B. Tayler

Chapter14: The Balanced Scorecard And Corporate Social Responsibility

Section: Chapter Questions

Problem 10E: Silver Lining Inc. has a balanced scorecard with a strategy map that shows that delivery time and...

See similar textbooks

Similar questions

RunningWithTheDevil.com created a web site to market running shoes and other running apparel. Management would like a special pop-up offer to appear for female web-site visitors and a different special pop-up offer to appear for male web-site visitors. From a sample of past web-site visitors, RunningWithTheDevil’s management learns that 60% of the visitors are male and 40% are female. What is the probability that a current visitor to the web site is female? Suppose that 30% of RunningWithTheDevil’s female visitors previously visited LetsRun.com and 10% of male customers previously visited LetsRun.com. If the current visitor to RunningWithTheDevil’s web site previously visited LetsRun.com, what is the revised probability that the current visitor is female? Should the RunningWithTheDevil’s web site display the special offer that appeals to female visitors or the special offer that appeals to male visitors?
PROMOTING MYSELF (Chapter 8)• Create an outline for each of the following promotional strategies you plan to use as you begin your career. o Advertising: What does your resume look like? What does it say about you? Also consider what your social media profile says about you. If a prospective employer were to look at your Facebook, LinkedIn, or Twitter profile, would they like what they saw? Would it reflect the image of a thoughtful, driven professional?o Sales Promotion: Do the companies you want to work for offer unpaid internships? If so, how do you go about applying for them? How can you adjust your personal financial situation to take an unpaid internship if it helps to advance your career?o Personal-Selling: What will you say in an interview that will convince a prospective employer that he or she is better off with you than without you?o Public Relations: What do your colleagues think about you? Would your professors or classmates recommend you? Think about what you can do to…
Retail companies with today’s online, as well as in-store sales have a lot of data to keep track of! Keeping track of sales, costs, and profits daily is essential to making the most of a business. This exercise illustrates how to use the skills presented in this Module to generate the data needed daily by a retail company. Create the following calculated columns. a) In I4, and J4, use a VLOOKUP function that will look up the Product Price and Product Cost based on the Product Sold column which lists an ID number. [Hint: The Product Table sheet lists the Price and Cost] If any error messages appear, check the Range Lookup. b) In K4, use a formula to calculate Profit. Hint: Profit =(Product Price-Product Cost)*Units Sold Format columns I, J, and K as currency with two decimal places. Make a copy of the Sales sheet and rename it Online Sales by Date. Place this sheet to the right of the Sales sheet. Answer the following question by filtering the data accordingly. a) What was the…
Before you begin this assignment review the Tying It All Together feature in the chapter. Best Buy Co., Inc. is a leading provider of technology products. Customers can shop at more than 1,700 stores or online. The company is also known for its Geek Squad for technology services. Suppose Best Buy is considering a particular HDTV for a major sales item for Black Friday, the day after Thanksgiving, known as one of the busiest shopping days of the year. Assume the HDTV has a regular sales price of $900, a cost of $500, and a Black Friday proposed discounted sales price of $650. Best Buy’s 2015 Annual Report states that failure to manage costs could have a material adverse effect on its profitability and that certain elements in its cost structure are largely fixed in nature. Best Buy, like most companies, wishes to maintain price competitiveness while achieving acceptable levels of profitability. (Item 1A. Risk Factors.) Requirements Calculate the gross profit of the HDTV at the regular…
Taylor Construction builds custom homes in Dallas, Texas. Brandon Taylor knows that his future depends on the quality of the homes he builds and the service he provides to customers. Most new-customer sales arise from word-of-mouth advertising by former customers.Identify the balanced scorecard perspective for each measure in the exercise. Perspective a. Number of customer complaints Internal business processesCustomerLearning & growthFinancial b. Employee turnover Learning & growthFinancialInternal business processesCustomer c. Net profit per house constructed Learning & growthFinancialInternal business processesCustomer d. Turnaround time on customer design changes Learning & growthInternal business processesCustomerFinancial e. Hours of training per employee Learning & growthFinancialInternal business processesCustomer f. Average labor cost per house CustomerLearning &…
ROI by revenue formula: profit/total investment x 100. Please calculate the ROI of social media campaign for a pair of Ray Ban sunglasses by presenting them with this case: You are a social media marketer responsible for creating a social media campaign for a pair of Ray Ban sunglasses. The goal of your social campaign is to drive sales for the sunglasses. With every single social post, you include a trackable call-to-action link to your website where users could purchase the sunglasses. You outsourced all of the professional photographs of the sunglasses, creation of the social media graphics and videos to a company for $5,000. You also spent $3,000 on social media ads directed at the target market. Your campaign ran for one month, and during that time you only worked on the campaign, making a salary of $5,000. The social media management tool that your company pays for costs $1,000 a month. By the end of the campaign, you were able to pull a report from your company website of all…
Creative Homework/Short Project Your friend's small business makes hand-crafted papers that she sells di- rectly to her customers online. Fortunately, her business is growing quickly, and she is considering selling her unique product to other businesses. From your market- ing class, you know that different channel structures exist for both consumer and B2B markets. Summarize the differences between these two channel structures. What advice can you give her?
eBook Show Me How Question Content Area Measure Maps Rizzo Goal Inc. produces and sells hockey equipment, often custom made for online orders. The company has the following performance metrics on its balanced scorecard: days from ordered to delivered, number of shipping errors, customer retention rate, and market share. A measure map illustrates that the days from ordered to delivered and the number of shipping errors are both expected to directly affect the customer retention rate, which affects market share. Additional internal analysis finds that: Every shipping error over 2 shipping errors per month reduces the customer retention rate by 1.5%. On average, each day above 2 days from ordered to delivered yields a reduction in the customer retention rate of 1%. Each day before 2 days from order to delivery yields an increase in the customer retention rate of 1%, on average. Rizzo Goal Inc.’s current customer retention rate is 60%. The company estimates that for every 1%…
develop a new product or service of the company for teenagers OR aged people, try to be as creative as possible and as innovative is possible, develop a brand for product and estimate the price (will you use skimming or penetration price strategy?). Develop a promotional strategy in order to sell the product, example of advertising or FB , Instagram posts as realistic as possible.
Assume that you are an Account Executive for a digital marketing agency. create and structure your own mobile campaign. Your mobile campaign will be based on one of the clients belows. Roots — Launch a new on-line customizable winter T-shirt to your summer customers. 1. Objective: What do we want to achieve with this campaign? Remember the SMART criteria?
Carmel Company has a frequent buyer program for its customers, where the customers can attain an "elite" level based on the number of orders and the total revenue of the orders. There are twoelite levels: Platinum and Titanium. The benefits of elite membership include discounts and access to special customer service representatives who can resolve problems. The company has one full time customer representative per 200 Titanium customers and one full-time customer representa tive per 2,000 Platinum customers. Customer representatives receive salaries plus bonuses of 2 percent of customer gross margin. Carmel spends 70 percent of its promotion costs on Titanium customers to encourage their loyalty
Problem Solving: In a Worksheet, Answer the Following: Your grouping as per the Entrepreneurship need to be utilized to clear out all the problems stated here. Only 1 member will submit the Performance Task in Paper, however, any feedback on any member not performing their part, will have to be submitted too. 1 Martin is retailer, engaged in selling sumptuous deserts. Martin sells four products as of the moment, Toasted Pastillas, yema Balls, Red Velvet Crinkles and Sylvanas. Martin wants to prepare a sales budget for the fourth quarter of 2014 in order to properly anticipate his inflows of revenue Sales Forecast in per pack of each product is as follows: October November December Toasted Pastillas 15000 24000 42000 Yema Balls Martin sells the products under the following prices: Toasted Pastillas - P120/pack Yema Balls-P 100/pack 18000 18500 20000 Red Velvet Crinkles 12000 14000 18000 Sylvanas Red Velvet Crinkles - P180/pack Sylvanas-P 200/pack Prepare Martin's Sales Budget for the…