Since the beginning of covid-19 related lockdowns and border closure, important risk factors such as inflationary pressures, rising energy prices, and labour and supply chain bottlenecks have become a bone of contention for investing overseas. In such a situation, Should DAMC consider marketing or producing its equipments in other emerging nations, despite their risks? Provide arguments in favor of your decision.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Since the beginning of covid-19 related lockdowns and border closure, important risk
factors such as inflationary pressures, rising energy prices, and labour and supply chain
bottlenecks have become a bone of contention for investing overseas. In such a situation,
Should DAMC consider marketing or producing its equipments in other emerging nations,
despite their risks? Provide arguments in favor of your decision.

Covid-19 looks like a "bend but won't break crisis" for globalization. International capital flows are
plummeting, but globalization – and opposition to globalization – will continue to present business
opportunities and challenges. Careful attention to the drivers of globalization's future can help companies
navigate through and even profit from globalization's turbulence. Sectors including the primary and
manufacturing sectors that have been severely impacted by the pandemic in developing economies
account for a larger share of their FDI than in developed economies.
The coronavirus (COVID-19) pandemic has severely impacted multinational corporations (MNCS) and
foreign direct investment (FDI) in developing countries, jeopardizing these firms' contributions to crucial
development outcomes. In addition to bringing capital to developing countries, MNCS are key drivers of
global trade, accounting for about 80 percent of total exports. FDI can drive economic transformation by
introducing new technologies and best practices in developing countries.
But after a big drop during 2020 caused by the COVID-19 pandemic, global FDI reached an estimated $852
billion in the first half of 2021, showing a stronger than expected rebound". The duration of the health
crisis, the pace of vaccinations, especially in developing countries, and the speed of implementation of
infrastructure stimulus, remain important factors of uncertainty. In Asia Pacific, S&P
Global Ratings' base-case scenario assumes that corporate balance sheets may recover slowly from 2nd
half of 2022, albeit, at a slow pace. Furthermore, this may not be enough to stabilize credit quality yet. Even
within countries, there are significant recovery differences expected, depending on the corporate's industry
segment of operation. Foreign Direct Investment (FDI) could play an important role in supporting host
economies during and after the crisis through financial support to their affiliates, assisting governments in
addressing the pandemic, and through linkages with local firms.
You and your team are part of the country risk assessment division in the world-renowned Moody's credit
rating agency. This division provides business reports to listed companies considering investing in
emerging nations. Deluxe Automotive Manufacturing Company (DAMC) is a Victoria based automotive
company that manufactures spare parts of cars, buses, and trucks. The company is aware of country and
foreign exchange risks once their operations move from domestic to international markets, but they do not
really know what risks and exchange rates are in operation in the various countries, especially as most of
the countries are severely affected by Coronavirus. Though some countries have started recovering, still,
some others have a long way to go. DAMC currently exports majority of their auto parts to South Korea but
their director – Ray Brown - approaches your division with his dilemma:
Transcribed Image Text:Covid-19 looks like a "bend but won't break crisis" for globalization. International capital flows are plummeting, but globalization – and opposition to globalization – will continue to present business opportunities and challenges. Careful attention to the drivers of globalization's future can help companies navigate through and even profit from globalization's turbulence. Sectors including the primary and manufacturing sectors that have been severely impacted by the pandemic in developing economies account for a larger share of their FDI than in developed economies. The coronavirus (COVID-19) pandemic has severely impacted multinational corporations (MNCS) and foreign direct investment (FDI) in developing countries, jeopardizing these firms' contributions to crucial development outcomes. In addition to bringing capital to developing countries, MNCS are key drivers of global trade, accounting for about 80 percent of total exports. FDI can drive economic transformation by introducing new technologies and best practices in developing countries. But after a big drop during 2020 caused by the COVID-19 pandemic, global FDI reached an estimated $852 billion in the first half of 2021, showing a stronger than expected rebound". The duration of the health crisis, the pace of vaccinations, especially in developing countries, and the speed of implementation of infrastructure stimulus, remain important factors of uncertainty. In Asia Pacific, S&P Global Ratings' base-case scenario assumes that corporate balance sheets may recover slowly from 2nd half of 2022, albeit, at a slow pace. Furthermore, this may not be enough to stabilize credit quality yet. Even within countries, there are significant recovery differences expected, depending on the corporate's industry segment of operation. Foreign Direct Investment (FDI) could play an important role in supporting host economies during and after the crisis through financial support to their affiliates, assisting governments in addressing the pandemic, and through linkages with local firms. You and your team are part of the country risk assessment division in the world-renowned Moody's credit rating agency. This division provides business reports to listed companies considering investing in emerging nations. Deluxe Automotive Manufacturing Company (DAMC) is a Victoria based automotive company that manufactures spare parts of cars, buses, and trucks. The company is aware of country and foreign exchange risks once their operations move from domestic to international markets, but they do not really know what risks and exchange rates are in operation in the various countries, especially as most of the countries are severely affected by Coronavirus. Though some countries have started recovering, still, some others have a long way to go. DAMC currently exports majority of their auto parts to South Korea but their director – Ray Brown - approaches your division with his dilemma:
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