Situation and Company Analysis for WALMART Economic Environment for WALMART

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section3.2: Dollar General Uses Buying Power To Target Markets
Problem 2C
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Situation and Company Analysis for WALMART

Economic Environment for WALMART

Discuss factors that affect your consumers’ purchasing power and spending patterns in Walmart. What is the economic environment that you are operating in Walmart? Is it growth, recovery or recession? Will it be easy to find staff? What is the current interest rate i.e., is it increasing or decreasing in Walmart? What is consumer confidence like? 

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