Answered: Smart Plus is a new brand of high-end…

Smart Plus is a new brand of high-end air conditioners. How would you go about making a distribution plan for this brand? Is exclusive distribution the right answer?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter14: Marketing Channels And Supply Chain Management

Section: Chapter Questions

Problem 3DYMP

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Concept explainers

Distribution

Distribution is the process of making a product or service available to consumers. It is a component of the marketing mix which facilitates the movement of goods and services from the seller and buyer to the end consumer. This includes direct selling, where a company sells its products directly or by the means of intermediaries such as wholesalers, retailers, distributors, and other third parties to facilitate distribution.

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