State and describe the implementation plan of Amul in IMC please provide answer and explain briefly?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
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State and describe the implementation plan of Amul in IMC please provide answer and explain briefly? (I will upvote if you provide good answer)

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