State THREE (3) advantages of using new media instead of conventional media in delivering your message to the audiences. 6. Classify TWO (2) steps in developing an audience’s profile.
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- Select an article from an online news media site. Find 2-3 good examples of media bias. What effect do these have in the media messages that are conveyed to you?4. Explain ONE (1) barrier in communication.(a) Differentiate media habit, lifestyle and preference. (b) Identify the similarities and differences of media literacy, information literacy, and technology literacy.
- These are all factors of an effective promotion except: A) The credibility of the communicator B) The message and the medium of the message c) The receptiveness of the audience to all that is being communicated (D The inventory method of the products to be promoted6. State FOUR (4) benefits of using new media for marketers nowadays.What role do demographics and psychographics play in audience analysis during the planning of a persuasive message? Please use examples.
- Compare and contrast Media literacy, Information literacy, and Technology literacy. Give at least three similarities and differences.As receivers in the communication process, marketers: Question 36 options: a) listen to the target market in order to develop appropriate messages. b) inform and remind the target market of new and existing products. c) promote the purchase of goods and services. d) persuade the target market to buy a company's products.What is the goal of textual and pictorial dialogue and information media?
- a)Collect a sample of three Ads (YouTube Links) that appeal to Instrumental Conditioning. Which type of conditioning is being communicated in each ad and how is this done? b) Is this an effective approach to designing marketing communication?When it’s come to new students off to college Obstacles-- what structural barriers, beliefs, cultural practices, social pressure, or misinformation are obstacles to your target audience changing their behavior or receiving your message?What can go wrong if a consistent message is not communicated to targeted audiences across these various environments and platforms? Can you give an example?