Answered: Statement 1: Labelling have…

Statement 1: Labelling have descriptions which makes more meaning to the products which are packaged Statement 2: as labelling protects the products and holds the content

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter11: Product Concepts, Branding, And Packaging

Section11.1: Gaga: Not Just A Lady

Problem 1VC

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Concept explainers

Global Marketing

Global marketing is defined as the process of promoting a product and making it available beyond its country of origin. Hence, it can also be referred to as international marketing. When a product reaches a consumer beyond domestic boundaries, it is called global marketing. Global marketing is a sub-part of marketing. It is not just limited to selling the product worldwide; but also involves proper planning, procurement of materials, manufacturing of a product, placing, and promotion for the product, and introducing it in the domestic and the international markets. Global marketing is not only important for the success of a business but also helpful in the retention of a large consumer base. Various business organizations or companies have failed due to the shortcoming of proper marketing techniques.

Question

Statement 1: Labelling have descriptions which makes more meaning to the products which are packaged

Statement 2: as labelling protects the products and holds the content

Group of answer choices

Statement 1 is correct and Statement 2 is incorrect

Statement 2 is correct and Statement 1 is incorrect

Both Statement 1 and Statement 2 are incorrect

Both Statement 1 and Statement 2 are correct

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