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- a) Compare and contrast the difference between high and low involvement in the decision making process. Outline how brands can increase involvement with customers b) Using a major purchase of your choice, apply and evaluate the high involvement decision-making process to each of the stagesChapter 16 discusses evaluative criteria andChapter 18 discusses postpurchase cognitive dissonance. What are some things thatAmazon could do to aid consumers in making decisions about a product and the evaluative criteria for the product they are consideringpurchasing? Could this help make consumersfeel more comfortable about purchasing a product online and reduce postpurchase guilt anddissonance?my fav <33 Wag mo nalang sila pakinggang dami alam e now CASE STUDY Instruction: Read the article thoroughly and answer the questions that follow. Divulging or revealing confidential information such as the personal profile of clients is prohibited for employees especially among sales personnel. Any type of information such as trade secrets and other proprietary information should be kept protected by companies. Employees who have access to such information are trusted to keep them confidential. Overhearing information about a client should be dealt with accordingly. In the same manner, having confidential information about a competitor should be treated ethically. If the information about a client can help in boosting sales, execute the appropriate action to make things work out for the client and the company. Whatever personal information obtained should be kept confidential. On the other hand, trade secrets and other types of information should remain confidential within the bounds…
- You have been appointed as a marketing manager for Tumfwane enterpriseslimited based in Mufulira in the Copperbelt that offers hospitality services to themarket. You managing Director wants to know the consumer buying decisionprocess. Write a memo to her using an appropriate diagram to explain the buyingdecision process of a consumer? The president of a large manufacturer of household appliances that aremanufactured and sold in Zambia, has asked you to develop a system formonitoring and evaluating the impact of major environmental trends in thiscompany’s strategies and programmes. Briefly describe your proposed system interms of how you would organize your scanning activities, and evaluate the impactof each Stouffer’s foods holds a commanding share of the growing market for low-caloriefrozen entrees with its lean cuisine product line. To maintain its lead as the marketcontinues to grow, what strategic marketing objectives should Stouffer focus onand why?What is s (sigma) a measure of? 1. Location 2. Spread 3. Stability 4. Mean 5. ModeAn automobile manufacturer observes the demand for its brand increasing as per capita income increases. Sales increases also follow low interest rates, which ease credit conditions. Buyer purchase behavior is seen to be dependent on age and gender. Other factors influencing sales appear to fluctuate almost randomly (competitor advertising, competitor dealer discounts, introductions of new competitive models).a) If sales and per capita income are positively related, classify all variables as dependent, independent, moderating, extraneous, or intervening.b) Comment on the utility of a model based on the hypothesis.
- Identify a product which you have recently purchased from an outlet and apply consumer decision-making model in detail. (words limit 200)1. Review the provided CRM data to guide you in selecting the buying firm that will maximize revenue for DataLocker. Once you have analyzed the CRM data, select the appropriate industry that will maximize revenue for DataLocker: Small Size Manufacturing Small Size Hospitality Small Size Services Medium Size Manufacturing Medium Size Hospitality Medium Size Services Large Size Manufacturing Large Size Hospitality Large Size ServicesWhat is the role of OLAP (Online Analytical Processing) in data warehousing? How does it enable multidimensional analysis of data, and what are its advantages in decision support systems?
- 3. To understand the attitude toward luxury online purchase, you did a comprehensive literature review, and found that a model showing three predictors (materialism, exclusivity and product quality) is good to predict attitude toward online luxury purchase. You want to use the measurement items, but yet need to check whether they are good to be used or not. Discuss how to decide, which measurement item(s) are good to be used, or not. Explain the following things: a. Definitions of reliability and validity b. Elaborate different types of reliability and validity c. Which types of reliability and validity that you are going to use, if you are going to analyze the data using PLS? d. What are the expected values for each of the test criteria, for measurement items to be considered reliable and valid?Contrast the traditional Porsche customer decision process tothe decision process for a Cayenne or Panamera customer.Are these Dogs, Stars, Question mark or Cash Cows? Why? BNSF Duracell Fruit of the Loom Garan Incorporated Justin Brands Richline Group See's Candies Ben Bridge Jeweler Berkshire Hathaway Energy Company Nebraska Furniture Mart Lubrizol Corporation BoatU.S. Marmon Holdings, Inc. Borsheims Fine Jewelry McLane Company Brooks MedPro Group Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.