19) The soft-drink industry is dominated by Coca-Cola and Pepsi and each firmspends a lot of money on advertising. Suppose each firm is considering a costlytelevision commercial during halftime of the Super Bowl. The table shows thepayoff matrix of profits that each firm would receive from their advertising decision,given the advertising decision of their rival. Profits in each cell of the payoff matrixare given as (Coke, Pepsi). If each firm makes the decision to advertise on theSuper Bowl independently, what is the Nash equilibrium of this game?Table: Coke and Pepsi Advertising GamePepsiSuper Bowl AdNo Super Bowl AdSuper Bowl AdNo Super Bowl Ad$800, $700$1,500, $600Coke$650, $900$1,000, $800O A. Both firms advertise during the Super Bowl.O B. Neither firm advertises during the Super Bowl.C. Pepsi advertises, but Coke does not advertise during the SuperO Bowl.OD. Coke advertises, but Pepsi does not advertise during the Super Bowl.

During the Super Bowl, let us assume, Coke is advertising, then it is better for Pepsi to advertise.…

Answered: Table: Coke and Pepsi Advertising Game…

Table: Coke and Pepsi Advertising Game Pepsi No Super Bowl Ad Super Bowl Ad Super Bowl Ad No Super Bowl Ad $800, $700 $650, $900 Coke $1,500, $600 $1,000, $800

Managerial Economics: A Problem Solving Approach

5th Edition

ISBN:9781337106665

Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Chapter15: Strategic Games

Section: Chapter Questions

Problem 3MC

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Suppose that Creamland and Dairy King are the only two firms that sell ice cream. The following payoff matrix shows the profit (in millions of dollars) each company will earn depending on whether or not it advertises: Dairy King Advertise DoesntAdvertise Advertise 10, 10 18, 2 Creamland Doesn't Advertise 2, 18 11, 11 For example, the upper right cell shows that if Creamland advertises and Dairy King doesn't advertise, Creamland will make a profit of $18 million, and Dairy King will make a profit of $2 million. Assume this is a simultaneous game and that Creamland and Dairy King are both profit-maximizing firms. If Creamland decides to advertise, it will earn a profit of $ million if Dairy King advertises and a profit of $ million if Dairy King does not advertise. If Creamland decides not to advertise, it will earn a profit of $ million if Dairy King advertises and a profit of $ million if Dairy King does not advertise. If Dairy King advertises, Creamland makes a higher profit if it…
12. To advertise or not to advertise Suppose that two firms, Hatte Latte and Bean Bruuer, are the only sellers of espresso in some hypothetical market. The following payoff matrix gives the profit (in millions of dollars) earned by each company depending on whether or not it chooses to advertise: Bean Bruuer Advertise Doesn't Advertise Advertise Hatte Latte Doesn't Advertise 9,9 3,15 15,3 11, 11 For example, the lower left cell of the matrix shows that if Bean Bruuer advertises and Hatte Latte does not advertise, Bean Bruuer will make a profit of $15 million, and Hatte Latte will make a profit of $3 million. Assume this is a simultaneous game and that Hatte Latte and Bean Bruuer are both profit-maximizing firms. If Hatte Latte chooses to advertise, it will earn a profit of $ does not advertise. million if Bean Bruuer advertises and a profit of $ million if Bean Bruuer If Hatte Latte chooses not to advertise, it will earn a profit of $ does not advertise. million if Bean Bruuer…
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Suppose that Creamland and Dairy King are the only two firms that sell ice cream. The following payoff matrix shows the profit (in millions of dollars) each company will earn depending on whether or not it advertises: Dairy King Advertises Doesn't Advertise Advertises 8, 8 15, 2 Creamland Doesn't Advertise 2, 15 9, 9 For example, the upper-right cell shows that if Creamland advertises and Dairy King doesn't advertise, Creamland will make a profit of $15 million, and Dairy King will make a profit of $2 million. Assume this is a simultaneous game and that Creamland and Dairy King are both profit-maximizing firms. If Creamland decides to advertise, it will earn a profit of $ | million if Dairy King advertises and a profit of S million if Dairy King does not advertise. If Creamland decides not to advertise, it will earn a profit of $ |million if Dairy King advertises and a profit of S million if Dairy King does not advertise. If Dairy King advertises, Creamland makes a higher profit if it…
To advertise or not to advertise Suppose that Creamland and Dairy King are the only two firms that sell ice cream. The following payoff matrix shows the profit (in millions of dollars) each company will earn depending on whether or not it advertises: Dairy King Advertise Doesn't Advertise Creamland Advertise 10, 10 18, 2 Doesn't Advertise 2, 18 11, 11 For example, the upper right cell shows that if Creamland advertises and Dairy King doesn't advertise, Creamland will make a profit of $18 million, and Dairy King will make a profit of $2 million. Assume this is a simultaneous game and that Creamland and Dairy King are both profit-maximizing firms. If Creamland decides to advertise, it will earn a profit of _________ million if Dairy King advertises and a profit of ________ million if Dairy King does not advertise. If Creamland decides not to advertise, it will earn a profit of __________ million if Dairy King advertises and a profit of _________…
16. Boeing is considering whether it should develop its next aircraft with a wide body (WIDE) or whether it should make it a long aeroplane (LONG). Airbus, Boeing's competitor, also has a choice between choosing WIDE or LONG. The payoffs to the two companies are shown in the payoff matrix below. What are the (pure strategy) Nash equilibrium in this game? (The first action in the brackets is the strategy of Boeing, while the second is Airbus's strategy.) Airbus WIDE LONG WIDE 40 for Airbus Boeing 50 for Boeing O for Airbus 0 for Boeing LONG 0 for Airbus 0 for Boeing 50 for Airbus 40 for Boeing a. (WIDE, WIDE) for Boeing and Airbus respectively) and (WIDE, LONG) b. (LONG, WIDE) and (WIDE, LONG) c. (WIDE, WIDE) d. (LONG, LONG) e. (WIDE, WIDE) and (LONG, LONG)
Suppose that Creamland and Dairy King are the only two firms that sell ice cream. The following payoff matrix shows the profit (in millions of dollars) each company will earn depending on whether or not it advertises: Dairy King Advertise Doesn’t Advertise Creamland Advertise 10, 10 18, 2 Doesn’t Advertise 2, 18 11, 11 For example, the upper right cell shows that if Creamland advertises and Dairy King doesn't advertise, Creamland will make a profit of $18 million, and Dairy King will make a profit of $2 million. Assume this is a simultaneous game and that Creamland and Dairy King are both profit-maximizing firms. If Creamland decides to advertise, it will earn a profit of_____million if Dairy King advertises and a profit of______million if Dairy King does not advertise. If Creamland decides not to advertise, it will earn a profit of_______million if Dairy King advertises and a profit of______million if Dairy King does not advertise. If Dairy King…
2. Using a payoff matrix to determine the equilibrium outcome Suppose there are only two firms that sell smartphones: Flashfone and Pictech. The following payoff matrix shows the profit (in millions of dollars) each company will earn, depending on whether it sets a high or low price for its phones. Pictech Pricing High Low High 11, 11 2, 18 Flashfone Pricing Low 18, 2 10, 10 For example, the lower-left cell shows that if Flashfone prices low and Pictech prices high, Flashfone will earn a profit of $18 million, and Pictech will earn a profit of $2 million. Assume this is a simultaneous game and that Flashfone and Pictech are both profit-maximizing firms. If Flashfone prices high, Pictech will make more profit if it chooses a price, and if Flashfone prices low, Pictech will make more profit if it chooses a ▼ price. If Pictech prices high, Flashfone will make more profit if it chooses a price, and if Pictech prices low, Flashfone will make more profit if it chooses a ▼ price. Considering…
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