Tell about pricing. More precisely, write what the companies should take into account when doing pricing and what are the different methods to use according to the course materials. Why is pricing so important?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
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  • Tell about pricing. More precisely, write what the companies should take into account when doing pricing and what are the different methods to use according to the course materials. Why is pricing so important? 

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