The best way to increase margin from customers is to: Group of answer choices: a. Ensure that the cost of capital is really low so that costs are low. o.Ensure that customers receive high value equity, brand equity and relationship equity so that they are willing to pay premium. c. Ensure that customers with low lifetime value are "fired." d. Increase retention costs for the firm.

The best way to increase margin from customers is to: Group of answer choices: a. Ensure that the cost of capital is really low so that costs are low. o.Ensure that customers receive high value equity, brand equity and relationship equity so that they are willing to pay premium. c. Ensure that customers with low lifetime value are "fired." d. Increase retention costs for the firm.

Economics Today and Tomorrow, Student Edition

1st Edition

ISBN:9780078747663

Author:McGraw-Hill

Publisher:McGraw-Hill

Chapter10: Financing And Producing Goods

Section: Chapter Questions

Problem 13AA

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