The definition of luxury is the pleasure of something that is not necessary to one's survival. The basic needs of most people are food, shelter, and water. Many people in the United States would put in new wiring and bathrooms. These days, a lot of individuals think having an Internet connection is vital. Is there a need for it? What about those who either don't have or don't use the Internet? What potential consequences may having to be online have on the expansion of online shopping?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The definition of luxury is the pleasure of something that is not necessary to one's survival. The basic needs of most people are food, shelter, and water. Many people in the United States would put in new wiring and bathrooms. These days, a lot of individuals think having an Internet connection is vital. Is there a need for it? What about those who either don't have or don't use the Internet? What potential consequences may having to be online have on the expansion of online shopping?

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