The ECOSERENE hotel is a boutique establishment that uses only environmentally friendly building materials and furnishings. Everything, even the cutlery and crockery, is environmentally friendly. Waste and rainwater management are also addressed. I want to run this hotel's campaign in an environmentally responsible manner. For instance, if we put up pop-ups, how can it be environmentally good and how can we help the environment? Provide some suggestions on how I might carry out the campaigns in an environmentally responsible manner, and expand a little.

The ECOSERENE hotel is a boutique establishment that uses only environmentally friendly building materials and furnishings. Everything, even the cutlery and crockery, is environmentally friendly. Waste and rainwater management are also addressed. I want to run this hotel's campaign in an environmentally responsible manner. For instance, if we put up pop-ups, how can it be environmentally good and how can we help the environment? Provide some suggestions on how I might carry out the campaigns in an environmentally responsible manner, and expand a little.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter4: Social Responsibility And Ethics In Marketing

Section: Chapter Questions

Problem 2DYMP

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