The following is the second step in managing sourcing and procurement: A. Identify or evaluate type of purchase B. Evaluate user's requirements C. Identify or re-evaluate user's needs D. Identify or evaluate market needs

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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The following is the second step in managing sourcing and procurement:
A. Identify or evaluate type of purchase
B. Evaluate user's requirements
C. Identify or re-evaluate user's needs
D. Identify or evaluate market needs
Transcribed Image Text:The following is the second step in managing sourcing and procurement: A. Identify or evaluate type of purchase B. Evaluate user's requirements C. Identify or re-evaluate user's needs D. Identify or evaluate market needs
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