The following table shows the quarterly sales (RM'000) for Afeef Café for the past 3 years.QuarterYear234201911171018202019241729202123383133Based on the above data.(c)Forecast the sales for the third quarter of 2022.

2019 2020 2021 Quarter 1 11 19 23 2 17 24 38 3 10 17 31 4 18 29 33

Answered: The following table shows the quarterly…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?

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Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. What should Sharon do in this situation?
Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. Ethical decisions that affect a buyers ethical perspective usually involve the organizational environment, cultural environment, personal environment, and industry environment. Analyze this scenario using these four variables.
Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. What does the Institute of Supply Management code of ethics say about financial conflicts of interest?
Q3. Find forecasted value for 2017 using a = 0.5 and a = 0.7 using exponential smoothing method. Which a is better (10 Years Sales Forecasted sale 2012 25 2013 17 2014 2015 30 2016 27 2017 21
Asvnch Problem - Statistical Forecasting Data Set – Eunice BC Fashion Monthly Sales, in million units. Year Total Sales Year Total Sales 2010 38 2016 43 2011 41 2017 40 2012 40 2018 45 2013 45 2019 47 2014 50 2020 42 2015 42 2021 48 Questions: a. Find the naïve forecast. b. Use the 3 years moving average forecast. c. Have a 5 years weighted moving average. d. Develop forecast using exponential smoothing with a = 0.2. e. Determine the trend line equation and present the forecast. f. Find the best forecast for year 2022. Note: Use the first 5 years as the training samples and the last 5 years as the forecasting samples. Solve it in Excel Sheet/Sheet with Equations as possible.
Q1: Income at the architectural firm Spraggins and Yunes for the period February to July was as follows: Month February March April May June July 72.8 Income (in $ 70.0 thousand) 68.5 64.5 71.7 71.3 Use trend-adjusted exponential smoothing to forecast the firm's August income. Assume that the initial forecast average for February is $65,000 and the initial trend adjustment is 0. The smoothing constants selected are a = .1 and B =.2.
b. Given the demand and forecast values shown in the following Table Q3b, i.Determine the three-period moving average forecast for November. ii. Analyze the exponential smoothing forecast for November using a = 0.35. iii. Evaluate the forecast error for September.
Tools View Week 3 Bonus Activity- DEMAND FORECASTING CASE STUDY After reviewing the forecasting demonstration and looking over the slides, complete the following case activity and transfer your answers to the appropriate questions in the Canvas activity quiz. You have been hired as a demand planning intern for Hawaiian Island Creations (HIC). They want you to de- velop a forecast for their HIC Papanui style of sun- glasses. The goal is to determine how many pair they will produce to meet retailer demand in July 2021. During your first meeting, you were handed some data to work with and the product team talked about the company's upcoming promotional blitz to support Summer Break '21 in major vacation destinations. Month Forecast Demand January 2021 4.000 3,300 February 2021 4,200 3,900 March 2021 4,500 4,300 April 2021 4.800 4,200 May 2021 5 000 5.400 of 4 P Type here to search 立

*** Can you please demonstrate how to do parts d, e, f? Given: Year Demand 1 7 2 9 3 5 4 9 5 Predict the value for Year 5: 2 year moving average What is MSE for 2 year moving average? 2 year moving average using 0.6 (weight for the oldest period) and 0.4(weight for most recent period Exponential smoothing, =0.2 and forecast for Year 1 = 5 Linear trend Which forecast method has the least amount of error using MAD? What is the coefficient?
Q5) Monthly sales for a six month period are as follows: Month SalesJan 18,000Feb 22,000Mar 16,000Apr 18,000May 20,000June 24,000 Compute the sales forecast for July using the following approaches: (1) Four-month moving average; (2) Weighted three-month moving average using .50 for June, .30 for May and .20 for April;(3) Exponential smoothing with α (smoothing constant) equal to .40, assuming a February forecast of 18,000
ABC Inc. sells patio sets. Monthly sales for a seven-month period were as follows: Month Sales (000) Unites Feb 19 Mar 18 Apr 15 May 20 Jun 18 Jul 22 Aug 20 Forecast September sales volume using a weighted average approach using 0.60 for August, 0.30 for July, and 0.10 for June.
New Accounts New Accounts Period 200 232 11 214 248 12 211 250 13 228 253 14 5 235 10 267 15 Using linear regression, what is your forecast for period 16? Less than 300 Between 301 and 308 Between 309 and 350 Period 1 2 3 4 O Higher than 350 Period 6 7 8 9 New Accounts 281 275 280 288 310

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The following table shows the quarterly sales (RM'000) for Afeef Café for the past 3 years. Quarter Year 1 2 4 10 2019 2020 2021 11 17 18 19 24 17 29 23 38 31 33 Based on the above data. (C) Forecast the sales for the third quarter of 2022.