The marketing manager wants to place four of his salesmen in the four areas of marketing his product. The placement of these salesmen is based on the ability to gain value for profits that are expected to be obtained by each salesman in each marketing area based on their current work performance and introduction to each marketing area. If the profit gain data from each salesman in each marketing area is as presented in the following table. You are helped to determine the salesman assignment that must be made by the manager so that the profit is maximized.
The marketing manager wants to place four of his salesmen in the four areas of marketing his product. The placement of these salesmen is based on the ability to gain value for profits that are expected to be obtained by each salesman in each marketing area based on their current work performance and introduction to each marketing area. If the profit gain data from each salesman in each marketing area is as presented in the following table. You are helped to determine the salesman assignment that must be made by the manager so that the profit is maximized.
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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The marketing manager wants to place four of his salesmen in the four areas of marketing his product. The placement of these salesmen is based on the ability to gain value for profits that are expected to be obtained by each salesman in each marketing area based on their current work performance and introduction to each marketing area. If the profit gain data from each salesman in each marketing area is as presented in the following table. You are helped to determine the salesman assignment that must be made by the manager so that the profit is maximized.
Transcribed Image Text:Rudi
Anton
Dimas
Eko
Area 1
1000
1100
1050
1150
Area 2
900
1000
950
1000
Area 3
1100
950
900
950
Area 4
900
950
1050
1000
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