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The Marriott group of hotels wants to use the DEA method to compare the productivity of the JW Marriott hotel at three locations: Chicago (C), New York (NY), and Los Angeles (LA). The input dimensions to be considered are labor hours and marketing expenditure. Output dimensions are monthly revenue and the service rating. The numbers for these different metrics are given in the table below. For Chicago to match the monthly revenue of New York given the current productivity level, how much should its marketing spend rise up to (round your answer to the closest integer)? Given this answer, can we say that Chicago is more productive than New York? LABOR HOURS Chicago NY LA 1200 1400 1000 O $110526, No, Chicago is not more productive than NY. O $110526, Yes, Chicago is more productive than NY. O $106000; No, Chicago is not more productive than NY. $106000: Yes, Chicago is more productive than NY MARKETING SPEND $100000 $106000 $96000 MONTHLY REVENUE $760000 $840000 $700000 SERVICE RATING 4.5 4 5

The Marriott group of hotels wants to use the DEA method to compare the productivity of the JW Marriott hotel at three locations: Chicago (C), New York (NY), and Los Angeles (LA). The input dimensions to be considered are labor hours and marketing expenditure. Output dimensions are monthly revenue and the service rating. The numbers for these different metrics are given in the table below. For Chicago to match the monthly revenue of New York given the current productivity level, how much should its marketing spend rise up to (round your answer to the closest integer)? Given this answer, can we say that Chicago is more productive than New York? LABOR HOURS Chicago NY LA 1200 1400 1000 O $110526, No, Chicago is not more productive than NY. O $110526, Yes, Chicago is more productive than NY. O $106000; No, Chicago is not more productive than NY. $106000: Yes, Chicago is more productive than NY MARKETING SPEND $100000 $106000 $96000 MONTHLY REVENUE $760000 $840000 $700000 SERVICE RATING 4.5 4 5

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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QUESTION 9 The Marriott group of hotels wants to use the DEA method to compare the productivity of the JW Marriott hotel at three locations Chicago (C), New York (NY), and Los Angeles (LA). The input dimensions to be considered are labor hours and marketing expenditure. Output dimensions are monthly revenue and the service rating. The numbers for these different metrics are given in the table below. For Chicago to match the monthly revenue of New Yark given the current productivity level, how much should its marketing spend rise up to (round your answer to the closest integer)? Given this answer, can we say that Chicago is more productive than New York? LABOR HOURS MARKETING MONTHLY SERVICE SPEND REVENUE RATING Chicago 1200 $100000 $760000 4.5 NY 1400 $106000 $840000 4 LA 1000 $96000 $700000 O $110526, No, Chicago is not more productive than NY O $110526, Yes, Chicago is more productive than NY. O S106000; No, Chicago is not more productive than NY. O S106000; Yes, Chicago is more productive than NY.
Transcribed Image Text:QUESTION 9 The Marriott group of hotels wants to use the DEA method to compare the productivity of the JW Marriott hotel at three locations Chicago (C), New York (NY), and Los Angeles (LA). The input dimensions to be considered are labor hours and marketing expenditure. Output dimensions are monthly revenue and the service rating. The numbers for these different metrics are given in the table below. For Chicago to match the monthly revenue of New Yark given the current productivity level, how much should its marketing spend rise up to (round your answer to the closest integer)? Given this answer, can we say that Chicago is more productive than New York? LABOR HOURS MARKETING MONTHLY SERVICE SPEND REVENUE RATING Chicago 1200 $100000 $760000 4.5 NY 1400 $106000 $840000 4 LA 1000 $96000 $700000 O $110526, No, Chicago is not more productive than NY O $110526, Yes, Chicago is more productive than NY. O S106000; No, Chicago is not more productive than NY. O S106000; Yes, Chicago is more productive than NY.
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