The President of the cosmetics company in which you are employed has been hired by Jean-Paul Agon Chief Execeutive of L'oreal.to do an analysis of China which they would like to target. As the most senior global consultant at the organization, the president has approached you to design a global and holistic assessment of this move for them. Your Analysis should entail the following: 1. The criteria for international selection of this location. Using relevant references as supporting evidence. 2. Give details of the "Key Success Factors" of L'Oréal, which will make it globally competitive and HOW it can impact global sales in the chosen market. 3. Discuss at least TWO Global marketing entry strategies that you would suggest to penetrate this market. Explain with reason(s) using credible references for selecting those strategies.

The President of the cosmetics company in which you are employed has been hired by Jean-Paul Agon Chief Execeutive of L'oreal.to do an analysis of China which they would like to target. As the most senior global consultant at the organization, the president has approached you to design a global and holistic assessment of this move for them. Your Analysis should entail the following: 1. The criteria for international selection of this location. Using relevant references as supporting evidence. 2. Give details of the "Key Success Factors" of L'Oréal, which will make it globally competitive and HOW it can impact global sales in the chosen market. 3. Discuss at least TWO Global marketing entry strategies that you would suggest to penetrate this market. Explain with reason(s) using credible references for selecting those strategies.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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