The sales manager looked at the list of trade promotions suggested by the sales coordinator. Which one should he cross off the list as not being a trade promotion? A) multi-product refund offers B) dealer display material C) dealer premiums D) cooperative advertising E) promotion allowances

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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The sales manager looked at the list of trade promotions suggested by the sales coordinator. Which one should he cross off the list as not being a trade promotion?

A) multi-product refund offers

B) dealer display material

C) dealer premiums

D) cooperative advertising

E) promotion allowances

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9780357033791
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