the ultimate test market, Italy, one wonder whcther its stratcgy and its success will hold up. Questions: A. Ilow would you classify Starbucks product using the marketing considerations for a consumer product? B. Hlow is the concept of service marketing important to Starbucks? C. What marketing recommendations would you make to Starbucks as it contimues its International expansion?
the ultimate test market, Italy, one wonder whcther its stratcgy and its success will hold up. Questions: A. Ilow would you classify Starbucks product using the marketing considerations for a consumer product? B. Hlow is the concept of service marketing important to Starbucks? C. What marketing recommendations would you make to Starbucks as it contimues its International expansion?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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