Answered: The use of short-term incentives to…

The use of short-term incentives to encourage the purchase or sale of a product or service is called a. sales promotion b. public relations c.personal selling d. direct marketing

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter17: Advertising And Public Relations

Section: Chapter Questions

Problem 1DYMP

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Strategies in Marketing

Marketing strategies are long-term plans formulated to achieve business objectives and marketing goals. For a business to be successful, it should have a proper marketing plan to showcase its products and services to its target customers.

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37) The use of short-term incentives to encourage the purchase or sale of a product or service is called a. sales promotion b. public relations c.personal selling d. direct marketing

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