There is a lot of misunderstanding of microtargeting in the media. I think the biggest misconception is that there is some "silver bullet" magic indicator out there that will find the perfect targets by itself. This misses the point that the power of predictive analytics comes from combining multiple indicators, but I've run into it time and again. Please post a link to your favorite news story that misses the point about microtargeting. Feel free to add a note about what they seem to be getting wrong, or you can just let the link speak for itself.
There is a lot of misunderstanding of microtargeting in the media. I think the biggest misconception is that there is some "silver bullet" magic indicator out there that will find the perfect targets by itself. This misses the point that the power of predictive analytics comes from combining multiple indicators, but I've run into it time and again. Please post a link to your favorite news story that misses the point about microtargeting. Feel free to add a note about what they seem to be getting wrong, or you can just let the link speak for itself.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
There is a lot of misunderstanding of microtargeting in the media. I think the biggest misconception is that there is some "silver bullet" magic indicator out there that will find the perfect targets by itself. This misses the point that the power of predictive analytics comes from combining multiple indicators, but I've run into it time and again.
Please post a link to your favorite news story that misses the point about microtargeting. Feel free to add a note about what they seem to be getting wrong, or you can just let the link speak for itself.
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 3 steps
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning