Think about the last time you went to make a major purchase in a store. How important was the salesperson in that decision? What did he or she do that you liked or didn’t like?
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Think about the last time you went to make a major purchase in a store. How important was the salesperson in that decision? What did he or she do that you liked or didn’t like?
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- Does the stand or belief of a company affect product sales? or do customers only care about pricing, brands, features, etc.Buyers experience many situational influences during the buying process. Using the same experience you chose for Question 1, analyze the types of situational influences you experienced and explain how those factors affected your buying process and ultimate purchase decision.toothpaste laundry detergent shampoo candy cereal For any one of the product categories listed above, Consider past and present advertisements and other promotions you have seen for the various brands of this product Examine the packages (package design, labels, pictures, etc.). Look at the prices of the brands found on the shelves. Finally, think about your own shopping and consumption experiences with the category of product you have chosen. Then, answer the following question: How many “market segments” do you think comprise the market for the product category you have chosen? Discuss how you arrived at this number. Use the observations made (from the bullet points noted above) to support your analysis.
- Assume that you are working in the marketing department of a major manufacturer of athletic shoes. Your firm is introducing a new product, a line of disposable sports clothing. That’s right—wear it once and toss it! You wonder if it would be better to market the line of clothing with a new brand name or use the family brand name that has already gained popularity with your existing products. Make a list of the advantages and disadvantages of each strategy. Develop your recommendation.How would you discuss how you felt after a major purchase and whether it was relationship marketing (RM) or transactional marketing (TM)?Think about and identify the very last thing that you bought, no matter what it is. (It can be a small or large product or service, significant or unimportant.) Now think about the video that you watched, The Consumer Buying Process: How Consumers Make Product Purchase Decisions, and consider the 5 steps of the consumer buying process that were described and explained in this video. (Feel free to review the video if you need to.) Discuss how you went through each of these five steps of the consumer buying process in your purchase of the product or service that you identified above.
- Assuming you are a Sales Consultant to the company, how best would you advise the company for their “business buying decision process”? Explain.What in-store characteristics could traditional retailers use to enhance the probability of purchase among individuals who visit a store? Describe each factor in terms of how it should be used, and describe its intended effect on the consumer for the following products: a. Perfume b. Ice cream c. Coffee after a meal e. B12 drinkable shots f. Motor oil d. Flowers from a supermarketSearch goods allow buyers to find information and choose among them prior to purchase. true or false?
- Buying decisions vary in complexity depending on size and type of operation of the retail business and the types of product on offer. Imagine your retail manager assigned you to buying task of a new product; apply the stages of the “New buying task” to your chosen product/service. Start by briefly explaining the product/service.What audience will be interested in purchasing the product in future? Explain your answer.You have been asked to add a stripped-down model to your line that could be advertised to pull customers into the store. The product won’t be very good but salespeople will be able to switch buyers who come into the store up to higher-priced units. You are asked to give the green light for the stripped-down version. What would you do?