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tiple Choice It takes a relatively short time to place a magazine ad. The cost of placing a magazine ad is very low. A magazine ad has a long life. With magazines, noise is eliminated from the communications process. A magazine achieves high public visibility.

tiple Choice It takes a relatively short time to place a magazine ad. The cost of placing a magazine ad is very low. A magazine ad has a long life. With magazines, noise is eliminated from the communications process. A magazine achieves high public visibility.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of these is an advantage of using magazines as an advertising medium? Multiple Choice It takes a relatively short time to place a magazine ad. The cost of placing a magazine ad is very low. A magazine ad has a long life. With magazines, noise is eliminated from the communications process. A magazine achieves high public visibility.
Transcribed Image Text:Which of these is an advantage of using magazines as an advertising medium? Multiple Choice It takes a relatively short time to place a magazine ad. The cost of placing a magazine ad is very low. A magazine ad has a long life. With magazines, noise is eliminated from the communications process. A magazine achieves high public visibility.
All of these are factors used to select a particular medium for an advertisement except which? Multiple Choice available budget campaign objectives the costs of alternative media the purchase frequency the type of product
Transcribed Image Text:All of these are factors used to select a particular medium for an advertisement except which? Multiple Choice available budget campaign objectives the costs of alternative media the purchase frequency the type of product
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