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true or false
7.Traditional companies use rational branding, while online companies use emotional branding.
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- How is cultural branding distinct from other forms of purpose branding? a) It focuses on improving customer lives in a meaningful way b) It focuses on consumers’ cultural values (i.e., core principles and values of a cultural group) c) It challenges established norms and ideologies d) It promotes social change1) Select a company that brands their emplyment in a positive way (Kwik Trip, for example). What actions do they take to create this image? What does it mean, to you, to work for the company you selected? ~or~ 2) Select a company that does a poor job branding their employment ("burger flipping" at McDonalds, for example). Where do they fall short? What are 2-3 actions they could take to improve their imaging? Discussion Board Expectations 250-300 words to justify your answers / responsesChapter 9 tells us that repositioning of a brand orproduct is a deliberate decision to significantly alterthe way the market views the brand or product. Inyour opinion, are these changes enough to constitute a significant change in public perceptions ofMcDonald’s? Justify your response.
- How does Google's Keyword Planner tool work, and how can it assist in keyword research and ad campaign planning for businesses?“A great brand is a story, that’ s never completely told…” [Scott Bedbury] - Evaluate and comment this sentence from the perspective of a brandCritical Thinking Brand elements and brand equity aredistinct. Virtually all products will have a brand name, alogo, utilize certain colors, have a slogan, and so on, yetthe degree of brand equity varies significantly.Outline the key differences between brand elements and brand equity. What advantages do strong brands have over weak brands in the marketplace?In your opinion, what are some of the most effectiveways to build a strong brand?
- Brand Storytelling is “Using a narrative to connect your brand to customers, with a focus on linking what you stand for to the values you share with your customers.” (Loyal, 2018). What do you understand by the definition of storytelling by Loyal? Describe and critique one example of a company or brand that uses storytelling as part of its e-marketing plan.Repeat purchases begin in the maturity stage of the product life cycle and account for the increase in sales.Select one:TrueFalseQuestion2Question textCompetition between brands is most noticeable in the introductory stage of the product life cycle.Select one:TrueFalseQuestion3Question textAn emphasis on product differentiation marks the ______ stage of the product life cycle.Select one:a. maturityb. terminationc. declined. growthe. introductoryQuestion4Question textDesigners of new goods must consider how expensive their designs will be to produce. Which of the following is a cost factor that needs to be considered?Select one:a. How many people will be needed to make the product.b. The cost of machinery needed to make the product.c. The raw materials that go into the product.d. The skills needed to make the product.e. All of the above ought to be considered.Question5Question textGenerally, when the purchase quantity by the consumer is smaller, the demand for a wider assortment is…If IfSo brand is in the target consumers' non-consideration set, the company may have to a. increase the price of the brand b. decrease advertisement C. reposition the brand d. lower the price of the brand e. increase awareness of the brand The suggests that consumers compare the expected performance of a product to the actual performance in formulating satisfaction/dissatisfaction during post-purchase. a. Attribution Theory b. Expectancy Disconfirmation model C. Social Comparison Theory d. Cognitive Dissonance Theory
- 1. What are the importance of having Customer Relationship Management in a company? State at least three advantages of having CRM in the company 2. Give one company that represents Color Marketing and know the reason why they use that color.Digital marketer compare results of online engagement campaigns for brands X and Y. She finds that ads of brands X lead to more shares and responses from consumers than ads for brand Y. Marketer may conclude that brand X has _____ brand _____ than brand Y A. higher; equty B. lower; equity C. higher; power D. lower; power3. Explain Content marketing? 4. Discuss Relationship management?