two entrepreneurs and specifically state what each entrepreneur has done to start, grow or maintain the business.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Determine two factors of P&G (Procter&Gamble)

 

Entrepreneurship: Identify two entrepreneurs and specifically state what each entrepreneur has done to start, grow or maintain the business. (You have the option to exchange one of the entrepreneurs with an intrapreneur who serves in a leadership role within the organization.)

Do not stop short by saying the entrepreneurs founded the organization. Do the research and provide meaningful and relevant information for each entrepreneur/intrapreneur that provides detail about the efforts they took to start, grow or maintain the business.

Knowledge: Identify two specific uses of technology by the business to start, grow or maintain the business. Do the research and provide robust detail. The best way to locate a wealth of sources is to Google “how does [insert name of the business you selected] use technology to start, grow or maintain the business”.

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