Value creation is the central activity of marketing. Which is not a benefitto the firm from engaging in value creation and the ongoing process ofidentifying value-adding options for consumers? a. The firm is able to satisfy consumer needs. b. The firm is able to expand. c. The firm is able to build brand loyalty. d. The firm is able to sell fewer products. e. All of these are benefits to the firm.

Value creation is the central activity of marketing. Which is not a benefitto the firm from engaging in value creation and the ongoing process ofidentifying value-adding options for consumers? a. The firm is able to satisfy consumer needs. b. The firm is able to expand. c. The firm is able to build brand loyalty. d. The firm is able to sell fewer products. e. All of these are benefits to the firm.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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