Verizon spent $350 to acquire Victoria and expected a $500 annual contribution margin from her so long as she was a customer. The churn rate of customers similar to Victoria is 10% per year. The firm’s discount rate is 20% per year. Calculate the lifetime value of Victoria. answer choices $1,000 $1,150 $1,650 $1,950 $4,550

SWFT Essntl Tax Individ/Bus Entities 2020
23rd Edition
ISBN:9780357391266
Author:Nellen
Publisher:Nellen
Chapter5: Business Deductions
Section: Chapter Questions
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Verizon spent $350 to acquire Victoria and expected a $500 annual contribution margin from her so long as she was a customer. The churn rate of customers similar to Victoria is 10% per year. The firm’s discount rate is 20% per year. Calculate the lifetime value of Victoria.

answer choices

$1,000

$1,150

$1,650

$1,950

$4,550

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