Answered: want her products? b. When will…

Business

Marketing

want her products? b. When will customers want her products? c. What prices will customers be willing to

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Natalie is opening a retail store specializing in hard-to-find gift items. Before she opens her store, what question will Natalie need to address?

a. Where will customers want her products?

b. When will customers want her products?

c. What prices will customers be willing to pay?

d. What assortment of products will customers want?

e. all of these.

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