What actions can people take to reduce these kinds of incidents?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
icon
Concept explainers
Topic Video
Question

(iii)What actions can people take to reduce these kinds of incidents?

Some waste, scrap or by-product materials have little value. In fact, such materials represent liabilities
for companies in that the materials require companies to incur significant disposal costs. Alternatively,
some companies have historically found "cheap" ways to dispose of such materials. For example, on
Friday April 2nd 1993, residents of Brazos County, Texas, U.S.A., stumbled across 19 cans of industrial
waste that were scattered along the banks of the Navasota River. The cans were labelled "lacquer
thinner" but the actual contents which were leaking into the ground and the river were not immediately
known. The cans appeared to have been thrown from a vehicle travelling over on a nearby road. Some
cans were heavily dented, some were capped with rags and all of them appeared to be scattered in a
random pattern. State and county officials worked most of Saturday April 3rd 1993 cleaning up the site.
Source: Chuck Squatriglia, "Solvent Cans Dumped near Navasota River" Bryan-College Station Eagle (April 4, 1993),
p.A9. Courtesy: Bryan-College Station Eagle.
Transcribed Image Text:Some waste, scrap or by-product materials have little value. In fact, such materials represent liabilities for companies in that the materials require companies to incur significant disposal costs. Alternatively, some companies have historically found "cheap" ways to dispose of such materials. For example, on Friday April 2nd 1993, residents of Brazos County, Texas, U.S.A., stumbled across 19 cans of industrial waste that were scattered along the banks of the Navasota River. The cans were labelled "lacquer thinner" but the actual contents which were leaking into the ground and the river were not immediately known. The cans appeared to have been thrown from a vehicle travelling over on a nearby road. Some cans were heavily dented, some were capped with rags and all of them appeared to be scattered in a random pattern. State and county officials worked most of Saturday April 3rd 1993 cleaning up the site. Source: Chuck Squatriglia, "Solvent Cans Dumped near Navasota River" Bryan-College Station Eagle (April 4, 1993), p.A9. Courtesy: Bryan-College Station Eagle.
Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Inventory management
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning