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Q: Understand why some products succeed and others fail
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What can the world's most powerful brands tell us about global consumer markets?
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- In the context of global brands, how can organizations strike a balance between maintaining a consistent brand image across markets and adapting their market segmentation strategies to accommodate local cultural nuances and preferences?To prevent consumers from illegally copying and distributing their software, why not try one of these three creative strategies?Promote a cereal bar that you have recently launched or organic olive oil to a target segment in Palestine. You should apply the different concepts, theories and tools you learned throughout this course. The following prompts should guide you in writing up your term paper: Start by specifying whether you’re promoting a healthy snack bar or a healthy food restaurant then define your targeted market: Explain how you can choose popular culture to promote your product: choose a brand name for your cereal bar or organic olive oil and/or a logo Explain what form/s of reference group influence you can apply to entice your target market to select and buy your brand. Explain how you can motivate the target consumers to buy your brand through product involvement and advertising involvement. Explain how you can use the drive theory and expectancy theory in your ads to promote your brand. How can you apply the trait theory to position your brand? Explain how you can reflect a consumption style…
- What are the key factors that differentiate a product from its competitors in a saturated market?How can the firms have the most powerful marketing benefit?It is not necessarily true that all new products benefit consumers or society. What are some new products that have made our lives better? What are some new products that have actually been harmful to consumers or to society? (Name two product for each category, and explain why you selected these products.) Should there be a way to monitor or “police” new products that are introduced to the marketplace?