What Is Retail Marketing? What are some of the roles that Marketing professionals fulfil throughout this process?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter1: Marketing: The Art And Science Of Satisfying Customers
Section1.7: Analyzing Marketing Strategy
Problem 1LO
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What Is Retail Marketing? What are some of the roles that Marketing professionals fulfil throughout this process?

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