It makes sense to think about products on different levels. Each level adds more customer value. The most basic level is the core benefit, whichaddresses the question: What is the buyer really buying? What would be some core benefits that we get when we buy an Apple iPad?O a.connectivity, entertainment and information gatheringO b.design and styling of the productO c. storage capacity and other technical attributesO d. after sales and repair services

Core benefit is a marketing term that conveys the basic requirement of the customer that he or she…

Answered: What is the buyer really buying? What…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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20- Which one of the following is the benefit for setting manufacturer’s suggested retail price? a. Drive the competitors b. Reduce retail price competition c. Raise prices and earn profits d. Increasing the value of the product
WHICH FACTORS INDICATE THE POSSIBLE LOWEST AND THE HIGHEST PRICE THAT CAN BE SET ON A PRODUCT? a. THE NEWNESS OF A PRODUCT AND ITS AVAILABILITY b. FIXED COSTS AND CUSTOMER'S PERCEPTION c. COMPETITORS' PRICES d. THE DEMAND FUNCTION e. NONE OF THESE
When the salesperson "Sami" 4 points tells his customer "Youssef" the following: "Mr. Youssef, we have discussed several benefits that seem especially important to you. First, you agree that this line will be popular with the fashion-conscious shoppers your store caters to. Second, you indicated that the prices I quoted will allow you excellent profit margins, and third, if we process your order now, you will have the merchandise in time for the pre-holiday buying period. With this in mind, let's go ahead and process your order today." Which method Sami is using when closing the sale with his prospect Mr. Youssef? * O Direct Appeal Close Trial Close. Summary-of-Benefits Close Assumptive Close.
Need help for this one. Air Asia allows customers to customise their flight package pre-flight. You can select your choice of in-flight entertainment, luggage, in-flight dining; even whether you choose blankets/pillows during your flight. At which product level is Air Asia differentiating from its competitors' offerings? Group of answer choices a. Core. b. Expected. c. Augmented. d. None of the options listed. e. Both a and b.
Arabica beans undoubtedly make the best coffee. However, coffee houses sometimes blend their coffee a bit, adding some Robusta beans which are cheaper but not as tasty. All customers know that Arabica beans are better, and so like their coffee with as much Arabica as possible. And yet, their customers aren’t coffee connoisseurs, and so they’re not very good at distinguishing small changes in the blend. If the difference between two blends is less than 50g of a 500g bag, then customers simply can’t tell the difference. Each day, one coffee house called Java Covfefe House presents its customers with two of its three blends. Blend A has in 10g of Robusta beans; Blend B has in 40g of Robusta beans, and Blend C has in 70g of Robusta beans. Java Covfefe House doesn’t say how much Robusta is in each blend, but they allow the customers to taste it before they buy it. Now assume that x ≻ y means that customers definitely pick x over y, x ⪰ y means customers either prefer x to y or they can’t…
N2 More specifically, what are the two main reasons why certain things should not be up for sale?
Investment advice, auto repair, health and beauty care are examples of: a. consumer goods b. experience goods c. search goods d. unsought goods
Please read below scenario in which a consumer explains how she made purchasing decision for a car. First of all, I decided on the price and security features of car. Then, I determined my criteria about other features such as the oil amount consumed per 100 km, diesel or gasoline and so on. When I searched for information on the Internet, I felt that Brand X can offer me favorable alternatives. I visited one of the showrooms of Brand X. I loved this red car and purchased it. Please select the name of Hierarchy of Effects that the consumer likely used. a) The Standard Learning Hierarchy b) The Low-Involvement Hierarchy c) The Experiential Hierarchy d) All the above
With respect to consumer decision making, the ________ set is the set of strong contenders from which one will be chosen as a supplier of a good or service. * 0/1 total awareness consideration choice decision
The 4Ps are all a marketing manager needs to create a marketing strategy for a service business”. Prepare a response that argues against this and support it with examples. Your arguments should be mainly based on the extended marketing mix
Value in use pricing does not vary from one product to another. sets a price that will capture some of what customers will save by substituting the firm's product for the one currently being used. Omerely sets the price at what customers expect to pay. sets a rather high price to suggest high quality or high status. is determined by online auctions.
22- For which of the following is demand likely to be least elastic to price changes? Group of answer choices theater tickets spring break vacations restaurant meals prescription drugs 23- Which of the following is NOT a sales promotion directed at consumers? Group of answer choices premium allowance (slotting fee) sweepstakes coupons 24- When manufacturers or brands want to choose retailers, a key factor in that decision is Group of answer choices where their target customers expect to find their products how many employees the retailers have whether customers will find the store atmospherics appropriate to the location if customers are using credit cards or cash to make purchases

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