What is the difference between auditing and monitoring in the area of compliance? Is it important that both be done to have an effective compliance program? Why or why not?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter4: Social Responsibility And Ethics In Marketing
Section: Chapter Questions
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What is the difference between auditing and monitoring in the area of compliance? Is it important that both be done to have an effective compliance program? Why or why not?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing