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- Select a product you are familiar with. Do research about that product. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?how can companies manage product portfolios to balance risk and reward?What are its advantages?
- What can be a particular product (goods or service) that can be offered in the market that can eventually gain customers' loyalty?What are the potential risks if the marketing mix is not considered?Select a product you are familiar with. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?