What strategies can organizations employ to effectively manage and optimize their digital channels for enhanced customer engagement and business growth?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter4: E-business: Managing The Customer Experience
Section4.2: E·business In The B2b Market
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What strategies can organizations employ to effectively manage and optimize their digital channels for enhanced customer engagement and business growth?

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