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- Please only answer CLO #5 CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies. CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories. CLO #3 - Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints. CLO #4 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions. CLO #5 - Identify the interrelationships among concepts, principles, and theories used in different areas of marketing management between nations and their economic and social-culture systems. CLO #6 - Evaluate the ethical implications and aspects of social responsibility of certain marketing campaigns and strategies.The most risky types of marketing opportunity to pursue usually involve A. market development. B. market penetration. C. diversification. D. product development. E. All of these are equally risky.dentify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension. For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.
- If IfSo brand is in the target consumers' non-consideration set, the company may have to a. increase the price of the brand b. decrease advertisement C. reposition the brand d. lower the price of the brand e. increase awareness of the brand The suggests that consumers compare the expected performance of a product to the actual performance in formulating satisfaction/dissatisfaction during post-purchase. a. Attribution Theory b. Expectancy Disconfirmation model C. Social Comparison Theory d. Cognitive Dissonance TheoryWhich of the following are marketing drivers for successful innovation? I. Brand strength II. Disturbance III. Feature and Display IV. Relative Price a. I, II and III only b. III only c. I, III and IV only d. II and III only IPRs may pose a challenge to entrepreneurs by restricting access to new ideas and inventions. Select one: True False Which of the following statements are correct? I. The insights gained from the customer, market dynamics, and new business models are important inputs of the discovery process. II. Business opportunities that receive the green light will be taken into consideration in the company’s strategic planning process. III. The lack of diversity in functions and skills, when selecting the Discovery team, can limit the quality of output of the discovery process. IV. Funding requirements for a strategy innovation initiative will by influenced by the size of the company. a. II ONLY b. I, II AND III ONLY c.…13.Which of the following groups is the ultimate judge of a product's utility? a. Competitors. b. Government. c. Marketers. d. Consumers. Clear my choice
- Which of the following is NOT likely to be found in a company with a marketing orientation? The company: Sells whatever it can make. Designs its packaging as a selling tool. Uses marketing research to see if it is satisfying its customers. Sees delivery as a service. Focuses on locating new opportunities. Please share solution with reasoningRead and consider the following scenarios. Determine whether this pertains to existing customers, prospects, or target market users. Fill in the blanks with your response. Prospect 1. For school purposes, students must purchase a tablet or laptop. _2. To boost her immune system, Marina needs to buy her vitamin C. 3. A student needs mobile data in order to comply with the requirements in school. _4. Diego, who works in a factory, need transportation. 5. A sari-sari store owner wants to go online selling. _6. Hospitals need facemasks and PPES.Looking at the two lists, do you think that there is a relationship between the two? That is, does a strength/performance in one list contribute to a better result for a similar factor in the other list? (Example, a strong brand can be built by social media, yet strong brands will generally have a greater social media presence and uptake.)
- Please use the PEST-C format for describing the marketplace. Each of the 5 marketing environments should include hard, referenced data and should leave the reader with no questions about the need and marketplace potential for this product. The product is a mobile navigation application that has a weather overlay to advise the user of best possible route with weather considerations.In class, we discuss the first time someone purchases a product and we discussed a way to look at repeat purchases. (a) The first time someone purchases, they must become aware that a product/brand exists and come to understand why they might want to buy the product. Once they are interested in the product, for many products they will do research before they decide whether they will purchase. Name three ways they might do this research (places from which they would get information)? Name three issues which they will investigate in this reserach. (b) When someone purchases in a product category (e.g. soap) again, what steps should a company take to increase the likelihood that their product will be purchased next time?At which stage of the buying process, the buyer recognizes a problem? O a. Information search O b. Evaluation of alternative O C. Need recognition O d. Purchase decision