Which is the stage among the following where consumer becomes aware of the new product, but does not know a lot of information about it? a. Trial stage b. Evaluation stage c. Awareness stage d. Interest stage
Which is the stage among the following where consumer becomes aware of the new product, but does not know a lot of information about it? a. Trial stage b. Evaluation stage c. Awareness stage d. Interest stage
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
17-
Which is the stage among the following where consumer becomes aware of the new product, but does not know a lot of information about it?
a.
Trial stage
b.
Evaluation stage
c.
Awareness stage
d.
Interest stage
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