Which of the following is NOT one of the broad factors manufacturers must consider whenestablishing a strategy for getting their products into the hands of the ultimate customer?O Choosing retail partners.Identifying types of retailers.Facilitating retail strategy.Managing a multichannel strategy.All of these are considered when establishing a strategy.

Retailers play a very important role in the distribution channel such as buying, assembling, and…

Answered: Which of the following is NOT one of…

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter16: Retailing And Direct Marketing

Section16.3: Strategic Considerations For Retail Strategy

Problem 1LO

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