Which one below is built upon the factor analysis framework?    Group of answer choices Spearman-Brown formula Omega coefficient coefficient alpha coefficient Raju beta coefficient

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter5: Marketing Research And Information Systems
Section: Chapter Questions
Problem 3DYMP: Using Table 5.3, choose the appropriate survey method(s) you would use to collect primary data for...
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Question 30

Which one below is built upon the factor analysis framework?   

Group of answer choices

  1. Spearman-Brown formula
  2. Omega coefficient
  3. coefficient alpha coefficient
  4. Raju beta coefficient
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