Which solution may best help the company in analyzing the customers' data? *
Which solution may best help the company in analyzing the customers' data? *
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Transcribed Image Text:Which solution may best help the company
in analyzing the customers' data? *
O Query
O OLAP
O Text mining
O Data mining
Transcribed Image Text:A commercial company has a main branch located in
Beirut with around 35 employees. The company is looking
to expand its activities by opening 3 new branches in
Lebanon. To facilitate information and data sharing, the
company decided to implement a network in each branch,
then to connect all the branches into a single network.
Also, the new network will be based on giving employees
the facility to use their laptops and smartphones in most
of their operations.
On the other hand, the company has a major problem with
organizing its data. The human resource, finance, sales,
and customer service departments have all developed
separately their own systems and data files, which created
a lot of redundancy and poor security. Managers can't
have access to timely, accurate, or relevant information
for analysis because the data have been poorly organized
and maintained in separated files. The main concern for
the company, regarding this problem, is to discover new
and hidden patterns of customers' behavior to better
adjust its marketing plan.
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