Why is utility such an important feature of marketing?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter1: Marketing: The Art And Science Of Satisfying Customers
Section1.1: What Is Marketing?
Problem 1LO
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Why is utility such an important feature of marketing?

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