You are currently employed as a manager in the head office of a Western fast-food chain multi-national enterprise, which is looking to expand into new markets in developing countries and take market share away from the competitors. You have recently been included as a member of a high-level strategic planning committee, which will play a key role in developing the company’s future strategy and direction. You have been invited to offer your considered opinions at the next meeting. In the context of strategic planning, discuss the strategic options you will present at the meeting.

You are currently employed as a manager in the head office of a Western fast-food chain multi-national enterprise, which is looking to expand into new markets in developing countries and take market share away from the competitors. You have recently been included as a member of a high-level strategic planning committee, which will play a key role in developing the company’s future strategy and direction. You have been invited to offer your considered opinions at the next meeting. In the context of strategic planning, discuss the strategic options you will present at the meeting.

Management, Loose-Leaf Version

13th Edition

ISBN:9781305969308

Author:Richard L. Daft

Publisher:Richard L. Daft

Chapter8: Strategy Formulation And Execution

Section: Chapter Questions

Problem 1SGB

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You are recently employed as a manager in the head office of a Western fast-food chain multi-national enterprise, which is looking to expand into new markets in developing countries and take market share away from the competitors. You have recently been included as a member of a high-level strategic planning committee, which will play a key role in developing the company’s future strategy and direction. You have been invited to offer your considered opinions at the next meeting. In the context of strategic planning, discuss the strategic options you will present at the meeting.
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