You are employed as a Marketing Coordinator at a company that manufactures motorboats. Compare how the products it offers, prices it charges, distribution strategy it pursues and promotional campaigns it uses differ if it chooses THREE (3) undifferentiated. and TWO (2) differentiated market targeting (coverage) strateoay

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter10: Digital Marketing And Social Networking
Section10.2: The Challenges Of Intellectual Property In Digital Marketing
Problem 1C
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1. You are employed as a Marketing Coordinator at a company that manufactures
motorboats. Compare how the products it offers, prices it charges, distribution strategy it
pursues and promotional campaigns ituses differif it chooses THREE (3) undifferentiated
and TWO (2) differentiated market targeting (coverage) strategy
Transcribed Image Text:1. You are employed as a Marketing Coordinator at a company that manufactures motorboats. Compare how the products it offers, prices it charges, distribution strategy it pursues and promotional campaigns ituses differif it chooses THREE (3) undifferentiated and TWO (2) differentiated market targeting (coverage) strategy
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