Your best friend Layla has a flower shop in DowntownDubai. Her flower shop is not doing well. She is notfollowing any particular strategy to compete in themarket. Layla approached you for advice. Here is whatyou are required to do: 2- Help Layla to implement theDifferentiation Strategy. Help her to differentiate herproducts and services.

The differentiation strategy involves attempting to develop the products and services that are…

Answered: you are required to do: 2- Help Layla…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

Identify some of the differences on the below-mentioned business types with regard to how these offerings could be marketed differently – you can also refer here to the 7 Ps and the B2B business types. • financial services• raw materials offerings• original equipment manufacturer (OEM) offerings• maintenance, repair, and operations (MRO) offerings• consulting service
Who are the customers of trivago company?
Discuss the ocigna pharmacy's primary customers. Discuss recent (the last 5 years) changes to Cigna pharmacy.
What are some ways to implement your recommendations for Amazon post COVID?
My professor instructed me to make presentation speech on this topic "Model pharmacy establishment and value added services from it " . I have total 6 Memebers in my group, we divide the topic equally and my points are 1) Online prescription management 2) Home delivery 3) Personalized services 4) Medication therapy management These are all value added services of model pharmacy. Can you give a presentation speech on these points? Please make the speech at your own easy words. I will rate you positive if you do so. Thank you.
1. Why has same-day delivery of pizza been successful, whereas the practice has failed in other settings? 2. Under what conditions can same day delivery be offered at low cost? 3. What are the characteristics of a businesses that can succeed with same-day delivery?
Explain how partnering with food delivery services helps restaurant sales, situation, and strategy.
What type of analysis be used for servicetype businesses? Give examples to support your answer.
In this question, you will explore factors that influence growth for a company both growth in sales volume and growth in price. Describe one firm specific strategic factor, one industry specific factor, and one economywide factor that could impact one’s forecast of sales volume. Describe one firm specific strategic factor, one industry specific factor, and one economywide factor that could impact growth in prices as well.
Draft a diagram that shows how you believe Moss Bros. might best connect its various data sources and use them to manage their customer relationships, explain how information flows through your diagram and provide details of the specific sources of each type of data you included.
5. Direct-to-consumer businesses have had mixed success. That is, while the model has succeeded in some categories, it has not worked in others. Can you identify reasons why? Which product categories may be more suited for direct-to-consumer business model?
provide a detailed discussion of cigna Accredo pharmacy's industry and the outlook for that industry over the next three to five years. This is a critical component in assessing the need for an OD intervention. It is important that changes not only address current needs but also look to industry needs of the future. The industry should be discussed in detail using NAICS to specifically identify the industry (it is critical to be specific, sectors, such as “entertainment” is much too broad for this analysis). Provide an industry profile discussing major competitors and market position of those competitors along with your organization.

SEE MORE QUESTIONS

Recommended textbooks for you

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Marketing: An Introduction (13th Edition)

Marketing

ISBN:

9780134149530

Author:

Gary Armstrong, Philip Kotler

Publisher:

PEARSON

MKTG 12:STUDENT ED.-TEXT

Marketing

ISBN:

9781337407595

Author:

Lamb

Publisher:

Cengage

Contemporary Marketing

Marketing

ISBN:

9780357033777

Author:

Louis E. Boone, David L. Kurtz

Publisher:

Cengage Learning

SEE MORE TEXTBOOKS

you are required to do: 2- Help Layla to implement the Differentiation Strategy. Help her to differentiate her products and services.