Zeba Cafe is the most famous coffeeshop in town and located in the town center where most other attractions are for the city residents. Zeba is considering introducing a new seasonal flavored coffee for winter. Your Manager of Surveys has suggested the following four methods for selecting a sample to determine customer demand for this product in the small town of 6,000 people: a. Method A Survey the first 100 people in line on a weekday for the noon showing of the newest hit movie at the town movie theater. b. Method B Survey every 5th person arriving at the town playground on a weekday afternoon until 100 people are questioned. c. Method C Randomly select 50 citizens from registered residents in the town hall. Contact each person and arrange to survey him or her. d. Method D Randomly select 250 citizens from registered residents in the town hall. Contact each person and arrange to surv

Zeba Cafe is the most famous coffeeshop in town and located in the town center where most other attractions are for the city residents. Zeba is considering introducing a new seasonal flavored coffee for winter. Your Manager of Surveys has suggested the following four methods for selecting a sample to determine customer demand for this product in the small town of 6,000 people: a. Method A Survey the first 100 people in line on a weekday for the noon showing of the newest hit movie at the town movie theater. b. Method B Survey every 5th person arriving at the town playground on a weekday afternoon until 100 people are questioned. c. Method C Randomly select 50 citizens from registered residents in the town hall. Contact each person and arrange to survey him or her. d. Method D Randomly select 250 citizens from registered residents in the town hall. Contact each person and arrange to surv

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?

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