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McDonald’s and Burger King are similar; they have evident differences in their advertising models, food and their commitment with the community. II) *Topic sentence 1: McDonald’s and Burger King invest a lot of money in their advertisements. A) Evidence #1: Golden arches, Ronald McDonald, Big Mac, extra cheese and the guy who promote Burger King. III) *Topic sentence 2: Their food seems to be the same, but it isn’t. A) Evidence #1: McDonald’s hamburger weighs less than Burger King’s. B) Evidence

Burger King is one of the most successful fast food restaurants in the world. Burger King has been very effective in applying their strategic vision and mission statement to build their brand. The leadership team has positioned Burger King for a path of continued domestic and international growth, because of a strong brand recognition and quality products. Burger King uses two generic strategies to deal with competition, they are differentiation and cost leadership. Cost leadership within Burger

have tried, over the years, to be creative as far as the types of products that they will introduce. Both The Coca Cola Company and Burger King have tried and failed, in some cases, to bring new products to market. Each company brought out a new product that included a soft drink in the case of The Coca Cola Company, and a new style of French fries in the case of Burger King. The biggest problem with these introductions was the inability to correctly identify the target market for these products.

McDonalds, Burger King and Wendy’s are well-known fast food restaurants, also known as Quick Service Restaurants (QSR) they have all been in business for over 50 years. The following is a snippet from QSR magazine’s August 2013 special report on the QSR top 50 Burger Segment. RANK QSR 50 RANK COMPANY/CHAIN NAME 2012 U.S. SYSTEMWIDE SALES (MILLIONS) 2012 U.S. AVERAGE SALES PER UNIT (THOUSANDS) NUMBER OF FRANCHISED UNITS IN 2012 NUMBER OF COMPANY UNITS IN 2012 TOTAL UNITS IN 2012 TOTAL CHANGE

Burger King was firstly founded in July 28, 1953 by Keith J. Kramer and Matthew Burns. Burger King wasn’t called Burger King at first. It was called Insta-Burger King. Since it was founded, Insta-Burger King has grown really fast and has employed many advertising programs to extend the market. In 1967, and a year later, Burger King signed a contract with BBDO as Burger King’s advertising agency. The relationship continued until July 1967. From 1974, Burger King ran a series of successful TV commercials

Operational Differences Between McDonald’s & Burger King McDonalds (McD’s) and Burger King (BK) are key players in the fast food industry and have been competing for many years. They both provide similar food that is prepared quickly for a low price. So what sets them apart? The difference between McD’s and BK is their corporate culture – operational management. The manufacturing method at McD’s follows the “Doing It All For You” versus “Having It Your Way” at BK. The “Made to Stock” strategy

history of Burger Fuel restaurants in New Zealand Who are we?- In 1995, the first Burger Fuel was opened in Auckland. In 2007, the company Burger Fuel Worldwide publicly floated on the syringe Eileen. On 5 May 2008, the company Burger Fuel Worldwide has announced that it has agreed its first master franchise agreement with Al Khayyat Dubai-based investment group investing LLC. They will set up and operate stores in Dubai, UAE at the end of this year. Dubai is considered as high a profile for Burger Fuel

Burger King Case Study “Burger King Beefs Up Global Operations” Questions 1 By mid-2009, burger king was not in any of the following five countries: France, India, Nigeria, Pakistan and South Africa. Compare these countries as possible future locations for burger king. Location is the most important factors for business success for international business. The world offers different locales, opportunities and risks as the companies try to create value from increasing sales or acquiring competitively

What makes consumers buy McDonald’s and Burger King? Introduction Marketing approaches are important for all businesses. Fast food restaurants such as McDonald’s and Burger King always incorporate new and effective means of marketing sales to increase profit, and greater levels of consumer loyalty, selling products consumers need or want and may possibly not find anywhere else. Most memorable development and past achievement for McDonald’s was developing Ronald McDonald and the famous Golden

(1)Socio-cultural (2)Economic (3)Demographic (4)Political (5)Competition 1.1 Introduction I am going to describe about McDonald’s. McDonald’s is the fast food branch probably known for their great burgers. The company started in 1953 as Insta-McDonald’s, a Jacksonville, Florida-based restaurant chain. Insta a Spanish Word means Calls. After Insta-McDonald’s ran into financial difficulties in 1954, its two Miami-based franchisees, David Edgerton and James McLamore, purchased the company and